Cobalt and Dynamics CRM provide the best technologies to leverage the sophisticated marketing strategies called for in today’s big data, highly connected environment. For more refined email marketing campaigns there are several third party vendors that offer marketing solutions which integrate with Cobalt’s products, including Cobalt’s partner ClickDimensions.
With its seamless integration, ease of use, advanced features and price point, it allows users to create and send bulk HTML emails with all send, open, click and bounce data reported on aggregate as well as viewable from each individual recipient’s record. An HTML editor makes creating attractive emails and newsletters simple for even the graphically challenged and a library of pre-formatted email templates that are pre-tested to look good no matter what email client recipients use.
One of its most impressive features is the ability to create a responsive email message with a drag and drop editor. In ClickDimensions’ July release, they added responsive design to the WYSIWYG editor which allows you to preview your message in multiple formats. This guarantees your email will look sharp on any device.
Other features include: web tracking, lead scoring, nurture marketing, A-B testing, heat mapping, SMS messaging, surveys, and ‘Social Discovery’, a feature that aids with pulling social media profile information into your CRM database.