You’ve probably heard the near constant drumbeat in recent years that you should be collecting more data about your membership. But while many associations have heard the call, their approach to collecting and analyzing this data has been unbalanced. They tend to focus on “vanity” metrics, highlighting numbers that tell a compelling story without giving any meaningful insights into member/customer behavior. In this session, we’ll explore how you can set your organization apart by digging deeper into the data, enabling you to surface meaningful insights and, most importantly, take action.
To view our joint webinar with ReviewMyAMS on getting the most out of your data. Submit your information below. We will send you a link to view the webinar.