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Tasha Rivera

sociallisteningHave you heard the buzz around your organization? Listening on social media could be the key to attracting new members, better serving existing customers, or getting out in front of industry trends.

 

The world we operate in today is constantly changing, your customers are becoming more demanding and expect you to adapt quickly to their evolving needs and industry trends. Sometimes it can be difficult to keep your finger on the pulse of members/customers – that’s where Microsoft Social Listening can help.

Microsoft Social Listening is a powerful new service.

Your business can use it to monitor social media channels like Facebook, LinkedIn and Twitter and track the buzz in real time to gain a true understanding of your customers and your business across the social web.

Use Social Listening to track:

  • products
  • brands
  • competitors
  • campaigns

Two of the greatest features Microsoft Social Listening has to offer in tracking are the Buzz & Trends and the Sentiment behind the message.

Overall Buzz & Trends

Microsoft Social Listening allows you to setup campaigns based on search terms so you can track the total volume of social media and news posts. It compares the numbers of posts to past trends to let you know if you are trending up or down in terms of buzz. It also has the ability to track posts by language, this will prove to be extremely useful for global industries.

social_listening_buzz

Sentiment

The most exciting feature of Microsoft Social Listening is ability to track positive, negative or neutral sentiment. This feature breaks down posts by sources, showing you exactly what channels your customers are using to send out their feelings toward your company.

Social_listening_sentiment

 

Now we’re listening to you.

Take our survey on how your organization uses social media.

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